Master Brand Conservatism: Intellectual Capital
Welcome to the World of Brand Politics!
We can view Conservatism as a socio-political "master" brand.
Quick...name the 6 sub-brands of Conservatism.
We got (1) Classical Liberals, (2) Libertarians, (3) Paleo-Cons, (4) Neo-Cons, and (5) Fi-So Cons, the pre-Reagan coalition of fiscal and social conservatives.
And now the new brand...(6) Pro-Cons...as in Progressive Conservatism.
Early 2005, I will begin a more systematic introduction of the Pro-Con brand.